Knowledge, Research, and Execution
We tend to take a very pragmatic approach to consulting. This means that everything we do for you is based on three important factors: our past experiences in the business, research and planning designed to meet your publications unique needs, and professional execution of those plans.
We scrutinize your publications promotional history and merge that information with our knowledge of what we know has worked well elsewhere. Nothing is left unexamined: past direct mail campaigns, copy and design platforms, list histories, your editorial product, your publications demographic targets. In short, we search diligently for anything that can have a bearing on the success of your publication.
Then, once weve crafted a plan to reach your goals, we use our contacts developed over the last 20 years to get you the most efficient vendors, the finest creative services, and the best prices possible.
The following is a list of the services we are equipped to provide:
Full-Blown Business Practices Assessments and Recommendations
Strategic Planning (Publication-Specific or Company-Wide)
Direct Mail Strategy
Direct Mail Campaign Management
Direct Mail Analysis
RFPs for Vendor Selection
Business Plans for Launches and Re-Launches
Advertising Rate Analysis
Mergers and Acquisitions Support (Including Due Dilligence and Brokerage)
We look forward to hearing from you soon.