At Your Service
To me, the most fascinating thing about publishing is the entrepreneurial nature of the business, the intelligence and courage it takes to launch and run a good magazine. Its actually rather humbling to know that what I do as a consultant can have a profound effect on a great many people. In fact, in a lot of cases, the decisions my client and I make together will mean the difference between success and failure.
One of the original architects of the Lighthouse Magazine Publishing Model,
I started out in this business at a major publisher of agricultural titles. That was more than 30 years ago, but I still remember the lessons I learned there. Farm-oriented publishing, like farming itself, is a very bottom-line, no-nonsense enterprise that lives or dies on performance. Ive tried to carry that attitude over into my consulting work. We strive for those same pragmatic, real-world results for our Granite Bay Media clients.
Mike Pickett has had a remarkable career in publishing. While he served as the General Manager for California Farmer Publishing Company, sales revenues tripled to $20 million. As President of HBJ Farm Publications (a division of Harcourt Brace), he was responsible for 13 publications (with a total paid circulation of 850,000), three trade shows, a subscription fulfillment service bureau, and a custom publishing company. During his tenure, he merged five companies, acquired a sixth, and served on the team that negotiated the sale of HBJ Farm Publications to a division of Capital Cities ABC. Now, as a consultant for the past 10 years, Mike handles circulation management, direct mail campaign management, mergers & acquisitions, business plans for new launches, needs assessment, advertising sales management, budget preparation, vendor selection, and financial forecasting. Mike has worked with more than 200 publications.